“I wish I had invented blue jeans” (Yves Saint Laurent)

  Looking at the S/S15 fashion proposals, denim can with ease be identified to be a hot trend for the next spring/summer season; during the fashion weeks, denim has been proposed by several designers and Houses including Burberry, Gucci, Chloé, Tommy Hilfiger and Marques’ Almeida.
  The classic denim, the blue jeans worn in the 1870’s by Californian coal miners have become nowadays likely the most wearable piece of clothing. Denim filtered into the universal teenage wardrobe through the popularity and influence of Hollywood movies and rock 'n' roll stars during the 1950’s, was worn in the 1960’s by the punks and Teddys and became a symbol of youth and rebellion, whereas it became truly established as a trend in the 1980’s when ‘’designers jeans’’ emerged and denim took to the catwalks. Everyone from rock stars to style icons such as Marilyn Monroe, Jane Birkin, Robert Redford, Blondie and Madonna, have embraced denim for decades, and denim is now undoubtedly regarded as a fashion staple. Designers love it and appear to be keen in maintaining denim garments in fashion.

Jane Birkin (middle), Merilyn Monroe (right)

Burberry’s S/S15 show in London, opened with a denim jacket.

  A tight, short shearling trim, denim jacket tailored to create a wasp waist in a way that reminds Jean Paul Gaultier’s famous corset –worn by Madonna.

  This new, fresh and modern Burberry’s denim jacket hugs the waist in such a nice and gentle way that flatters body’s silhouette and reveals discreet femininity and sensuality, without though abolishing the classic Burberry’s class and elegance.

 Jean  Paul Gaultier's famous Corset worn by Madonna

Gucci’s S/S15 denim creations, presented at the Milan Fashion Week, were also impressive; the pieces remind us the 1960’s, albeit achieve in an innovative way to incorporate western touch and military style. Gucci’s Creative Director Frida Giannini proposes washed out blue denim, high-waist but worn lower straight-leg jean trousers with military style buttons, military style cropped hassar jackets with gold rope trim and  gold spherical military style buttons, and denim blue dresses with oversized lacing, essentially suggesting a novel, fresh and comfortable but still chic and elegant denim style and trend.

Tommy Hilfiger’s S/S15 collection was inspired from his 70’s pieces; the show presented in London in a very festive way proposed a series of patchwork denim creations.

On a different angle, the fresh and modern look of Marta Marques and Paulo Almeida, the two trainee designers from Saint Martins College in London known as Marques’ Almeida, presented jeans with big turn-ups, denim jackets lacking collars, and asymmetric blue jean skirts and denim blouses.

Chloé, at the Paris Fashion Week, proposed denim creations that incorporate folklore and utilitarian tomboy style.

We saw high-waisted denim shorts (that bring to my mind the hot-pants from the 1970’s albeit presenting in a novel way), outsized trousers, and button frond ankle long denim skirts with oversized pockets as well as short dresses with the same features.

  Simplicity, practicality and comfort, merge with class, elegance and timelessness and subsequently fuse with sensuality, femininity and flexibility in design; all these combined, allow a plethora of options to freely express stylistic preferences and views and in my opinion dictate denim to be one of the hot new trends for the next spring/summer season.